Creative Gallery on Sustainability Communications

 

 
"No nature, no future. Because our lifes are connected." For Fondation Nicolas Hulot pour la Nature et l'Homme
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Description / Synopsis

This campaign informs and raises people's awareness about the place and the responsibility of mankind towards nature. Besides, the Foundation develops practical actions in order to protect threatened animals.

Context

Nowadays humanity's impact on environment is too important for the planet. Extinction's rate is rising from 1000 to 10 000. It's a lot faster than it used to be, and it causes the loss of living nature. Biodiversity undertakes the support of the planet balance, and that's why we have to protect it.

Philosophy/Solution

The main objectives are educate, inform and act. We should be aware of our choices' impact, activities and consumption patterns on environment and act in order to protect the Earth. Everyone can do something in his life to protect nature. Future depends on the respect we demonstrate towards biodiversity. We can only assure humankind's future by caring about biodiversity.

Results

20% more hits on our web site: www.fnh.org

Title"No nature, no future. Because our lifes are connected."
Original Title"Sans nature, pas de futur. Parce que nos vies sont liées."
URLwww.fnh.org
AgencyCLM BBDO
CityBoulogne Billancourt
AdvertiserFondation Nicolas Hulot pour la Nature et l'Homme
Sustainability Themes Biodiversity, Climate Change & Atmosphere, Education & Awareness
Date of First Publication 06/01/2004
Country of ProductionFrance
LanguageFrench, English
TypePrint
TaglineOur Destinies are linked. Protect Biodiversity
   
Creative Director: Pascal  Grégoire ,  Anne De maupeou
Designer: Olivier Dermaux ,  Mathieu Vinciguerra
Director: Mathieu Vinciguerra ,  Olivier Dermaux
Photographer: Jean-marie Vives