Description / Synopsis
This campaign was designed in order to fight against illegal possesion of wild animals, through an outdoor communication representing a cage. This dramatizes and stages the claustrophobic feeling a caught animal could have.
The major cities of Costa Rica are surrounded by mountains with a rich wildlife, Therefore is very easy for anyone to capture wild animals and then use them as pets. The campaign shows that those animals should not be kept in captivity.
The campaign is part of a major effort to raise awareness of the need of keeping wild animals in their natural habitat.
|Agency||DDB Costa Rica|
|| Education & Awareness, Biodiversity, Others
|Date of First Publication
|Country of Production||Costa Rica|
|Type||Outdoor / Out of Home|
|Tagline||If you like animals, keep them wild|
|Original Tagline||Si quieres a los animales, mantenlos salvajes|
Juan josé Ulate
Alexander Zuñiga (eucor)