Description / Synopsis This campaign was designed in order to fight against illegal possesion of wild animals, through an outdoor communication representing a cage. This dramatizes and stages the claustrophobic feeling a caught animal could have. |
Context The major cities of Costa Rica are surrounded by mountains with a rich wildlife, Therefore is very easy for anyone to capture wild animals and then use them as pets. The campaign shows that those animals should not be kept in captivity. |
Philosophy/Solution The campaign is part of a major effort to raise awareness of the need of keeping wild animals in their natural habitat. |
| Title | "Caught" |
| Original Title | "Atrapados" |
| URL | www.preserveplanet.org |
| Agency | DDB Costa Rica |
| City | San José |
| Advertiser | Asociación preserveplanet.org |
| Sustainability Themes |
Education & Awareness, Biodiversity, Others
|
| Date of First Publication |
09/01/2007
|
| Country of Production | Costa Rica |
| Language | Spanish |
| Type | Outdoor / Out of Home |
| Tagline | If you like animals, keep them wild |
| Original Tagline | Si quieres a los animales, mantenlos salvajes |
| |
|
| Account Executive: |
José Orozco
|
| Art Director: |
Juan josé Ulate
|
| Creative Director: |
Manuel Travisany
|
| Illustrator: |
Carlos Redondo
|
| Others: |
Alexander Zuñiga (eucor)
|
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