Creative Gallery on Sustainability Communications

 

 
"The Bathtub" For Greenpeace
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Description / Synopsis

The ad shows a coffin-shaped bathtub filled with water and declares: 'To waste water is to waste life.'

Philosophy/Solution

The ad suggests: 'By preferring showers to baths, we can save billions of liters of water each year. In the name of the planet, thank you.'

Title"The Bathtub"
Original Title"La Baignoire"
AgencySaatchi & Saatchi Simko
CityGeneva
AdvertiserGreenpeace
Sustainability Themes Consumption Patterns, Education & Awareness, Freshwater
Date of First Publication 01/03/2007
Country of ProductionSwitzerland
LanguageFrench, German, English
TypePrint
TaglineTo waste water is to waste life
Original TaglineA trop perdre l'eau, c'est nous que nous perdons.
   
Account Director: Isabelle Wilden
Copywriter: Boris Declerck