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Description / Synopsis The aim of the campaign was to show how thoughtless acts of wastage can lead to global environmental crisis. A section of the poster was perforated to encourage its placement at a real switch. | Context Attitudes toward conservation were apathetic in Malaysia because of subsidised utilities. This has since changed with the global rise in commodity prices and sharp reduction in government subsidies. | Philosophy/Solution We are each held responsible for what happens to our world through our action/inaction. | | Title | "Doomsday - Switch" | | URL | www.gecnet.info | | Agency | McCann Erickson Malaysia | | City | Petaling Jaya, Selangor | | Advertiser | Global Environment Centre |
| Sustainability Themes |
Climate Change & Atmosphere, Education & Awareness, Energy, Waste & Recycling
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| Date of First Publication |
03/09/2007
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| Country of Production | Malaysia | | Language | English | | Type | Print |
| Awards |
-One Show, 2008 (Bronze) for Public Service Poster
-Adfest, 2008 (Silver) for Poster - Craft Art Direction
-Adfest, 2008 (Gold) for Poster-Craft Illustration
-Kancil Awards, 2007 (Merit) for Poster-Craft Illustration
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| Account Director: |
Pratik Thakar
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| Art Director: |
Jules Tan
,
Kam-wai Fong
,
Tt Ho
,
Sonny Low
,
See-lok Ng
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| Copywriter: |
Samantha Hepbrun
,
Allison Kiew
,
Szu-hung Lee
,
Pamela Song
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| Designer: |
Kam-wai Fong
,
See-lok Ng
,
Jules Tan
,
Sonny Low
,
Yien-keat Wong
,
Tt Ho
,
Ka-kin Mah
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| Executive Creative Director: |
Hwa & szu-hung Lee
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| Illustrator: |
Kam-wai Fong
,
Jules Tan
,
Sonny Low
,
Ka-kin Mah
,
See-lok Ng
,
Yien-keat Wong
,
Tt Ho
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| Photographer: |
Studio rom
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