Creative Gallery on Sustainability Communications

 

 
"Tarzan" For WWF Denmark
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Description / Synopsis

The ad aims to show the effects of deforestation in a humorous point of view.

Context

WWF wanted to communicate that they work with other topics than habitats for endangered species including the preservation of natural forests.

Philosophy/Solution

The campaign is strictly a public awareness ad.

Results

The ad has travelled the world because of its humorous appeal.

Title"Tarzan"
AgencyUncle Grey
CityÅrhus
AdvertiserWWF Denmark
Sustainability Themes Education & Awareness, Sustainable Development, Lands, Soils, Forests & Mountains
Date of First Publication 01/10/2007
Country of ProductionDenmark
LanguageEnglish
TypePrint
Tagline15 m2 of rain forest disappears every minute.
Awards -Cannes Dove, 2008 (Second Prize) for Print
-Guldkorn, 2007 (Silver) for Print
-Eurobest, 2007 (Finalist) for Print
-London Intl. Award, 2007 (Silver) for Print
-Aurora, 2007 (Best of show) for Print
   
Account Director: Mads Christensen
Account Executive: Jens Hagbard
Creative Team: Michael Paterson ,  Jesper Hansen ,  Per Pedersen