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Description / Synopsis -Print ads are all built on the same model: a picture taken from a plane showing a landscape in which a recognizable figure appears, related to Veolia’s expertise.
-A film: The men behind the city. Veolia’s teams are present everywhere, even though they are invisible, to make the city viable/sustainable.
| Context First advertising campaign for Veolia Environment. | Philosophy/Solution Enhance Veolia’s brand recognition and association with environmental services. | | Title | "Industrial Challenge" | | Original Title | "Défi Industriel" | | URL | www.veolia.com | | Agency | BETC Euro RSCG | | City | Paris | | Advertiser | Veolia Environnement | | Brand Name | Veolia Environnement |
| Sustainability Themes |
Climate Change & Atmosphere, Energy, Freshwater, Health & Sanitation, Production Patterns, Sustainable Development, Waste & Recycling
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| Date of First Publication |
28/06/1905
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| Country of Production | France | | Language | French, English, Czech, German | | Type | Print | | Tagline | The environment is an industrial challenge | | Original Tagline | L’environnement est un défi industriel |
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| Account Director: |
Raphaël De andréis
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| Account Executive: |
Estelle Colas
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Alix De l’hermite
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| Creative Team: |
Helen Ortiz
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Gérard Juloux
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| Photographer: |
Jean-marie Vivès
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