Creative Gallery on Sustainability Communications


"“If you’re not recycling” " For City of Cape Town/Waste Control
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The City of Cape Town provides a free kerbside recycling collection service to many suburbs. Ongoing awareness and promotion is required to raise household participation rates in the programme.


Portraying the alternative to recycling as allowing the world to go to waste sends a strong message that by recycling, one is taking responsibility for the state of the planet.


From a start of 50% participation, the percentage of households now recycling on the service area (Far South Cape Peninsula) has risen to 78%.

Title"“If you’re not recycling” "
Original Title"Think Twice Recycling Campaign"
CityCape Town
AdvertiserCity of Cape Town/Waste Control
Sustainability Themes Education & Awareness, Waste & Recycling
Date of First Publication 09/01/2008
Country of ProductionSouth Africa
Creative Team: Ian Mackie ,  Hugh Tyrrell
Photographer: Ian  Mackie