Creative Gallery on Sustainability Communications

 

 
"“If you’re not recycling” " For City of Cape Town/Waste Control
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Context

The City of Cape Town provides a free kerbside recycling collection service to many suburbs. Ongoing awareness and promotion is required to raise household participation rates in the programme.

Philosophy/Solution

Portraying the alternative to recycling as allowing the world to go to waste sends a strong message that by recycling, one is taking responsibility for the state of the planet.

Results

From a start of 50% participation, the percentage of households now recycling on the service area (Far South Cape Peninsula) has risen to 78%.

Title"“If you’re not recycling” "
Original Title"Think Twice Recycling Campaign"
AgencyGreenEdge
CityCape Town
AdvertiserCity of Cape Town/Waste Control
Sustainability Themes Education & Awareness, Waste & Recycling
Date of First Publication 09/01/2008
Country of ProductionSouth Africa
LanguageEnglish
TypePrint
   
Creative Team: Ian Mackie ,  Hugh Tyrrell
Photographer: Ian  Mackie