Description / Synopsis The NSW Wildlife Information Rescue and Education Service were under resourced and overworked, unable to answer the large volume of calls for their services. They needed help in getting people to give up their time and become a volunteer as well as make a donation. The campaign brought to life real stories of how our native animals are affected when modern society encroaches their natural habitat. |
Philosophy/Solution Encourage people to join WIRES as volunteers and provide donations |
Results The campaign resulted in a 58% increase in donations during the campaign period. |
| Title | "Saving our wildlife from ourselves" |
| Agency | Ward6 |
| City | Sydney |
| Advertiser | WIRES |
| Sustainability Themes |
Education & Awareness, Biodiversity, Others
|
| Date of First Publication |
27/09/2008
|
| Country of Production | Australia |
| Language | English |
| Type | Print |
| Tagline | Saving our wildlife from ourselves. |
| |
|
| Account Director: |
Jp Zwinkels
|
| Account Executive: |
Daniela Cortese
|
| Art Director: |
Richard Price
|
| Copywriter: |
Hamish Grieve
|
| Creative Director: |
Hugh Fitzhardinge
,
Grant Foster
|
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