Creative Gallery on Sustainability Communications

 

 
"Saving our wildlife from ourselves" For WIRES
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Description / Synopsis

The NSW Wildlife Information Rescue and Education Service were under resourced and overworked, unable to answer the large volume of calls for their services. They needed help in getting people to give up their time and become a volunteer as well as make a donation. The campaign brought to life real stories of how our native animals are affected when modern society encroaches their natural habitat.

Philosophy/Solution

Encourage people to join WIRES as volunteers and provide donations

Results

The campaign resulted in a 58% increase in donations during the campaign period.

Title"Saving our wildlife from ourselves"
AgencyWard6
CitySydney
AdvertiserWIRES
Sustainability Themes Education & Awareness, Biodiversity, Others
Date of First Publication 27/09/2008
Country of ProductionAustralia
LanguageEnglish
TypePrint
TaglineSaving our wildlife from ourselves.
   
Account Director: Jp  Zwinkels
Account Executive: Daniela  Cortese
Art Director: Richard  Price
Copywriter: Hamish  Grieve
Creative Director: Hugh  Fitzhardinge ,  Grant  Foster