Creative Gallery on Sustainability Communications


"Travelling Fruits " For BUND Friends of the Earth Germany
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Description / Synopsis

The campaign targets each and every consumer. It draws attention to the fact that by shopping wisely everyone can contribute to the reduction of CO2 emissions. Many products are shipped half way round the world to our local supermarkets, creating vast amounts of unnecessary pollution. So, choosing locally grown products is the responsible way to shop.

Title"Travelling Fruits "
Original Title"Reisende Früchte"
AgencyMcCann Erickson BCA
AdvertiserBUND Friends of the Earth Germany
Sustainability Themes Consumption Patterns, Education & Awareness, Food, Seas & Oceans, Transport
Date of First Publication 15/12/2008
Country of ProductionGermany
TaglineTravelling Fruits cause pollution
Account Director: Ruber  iglesias
Account Executive: Maya lena  Miesner
Creative Team: Guido  Faust ,  Fritz  Ehlers ,  Peter  Finsterwalder ,  Patrick  Falter
Director of Photography: Oliver  Paffrath