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"Murray River Red Gums " For The Wilderness Society
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Description / Synopsis

The Murray River Red Gum forests of southern NSW are the largest remaining on earth. They have significant heritage value, play a vital role in protecting the health of our great river and are home to 100 threatened species. Yet the state government was allowing them to be plundered; 95% of the timber being used for low value products such as fence posts, firewood and railway sleepers. Logged at over four times the sustainable level for the past two decades, the area had been described by conservationists as the most blatant case of over-logging in modern Australia.

Context

The plan was to help put the issue on the political agenda by getting the green voters and The Wilderness Society member base in the local electorate to apply pressure on the State Minister for Environment and Climate Change.

Philosophy/Solution

Help turn the Red Gum forests into National Parks.

Results

Thanks to thousands of emails from concerned citizens and a committed faction within parliament, on the 19th May 2010 the Government made a historic decision. It called a halt to the logging and announced they would protect 100,000 hectares of Red Gum forest.

Title"Murray River Red Gums "
AgencyWard6
CitySydney
Advertiser The Wilderness Society
Sustainability Themes Lands, Soils, Forests & Mountains
Date of First Publication 11/11/2008
Country of ProductionAustralia
LanguageEnglish
TypeBillboard
TaglineHelp rescue the Murray River Red gums
   
Account Director: Jp  Zwinkels
Account Executive: Claire  James
Art Director: Richard  Price
Creative Director: Hugh  Fitzhardinge ,  Grant  Foster