Creative Gallery on Sustainability Communications


"Love Your Bike " For Manchester Friends of the Earth
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Description / Synopsis

An ongoing campaign to promote cycling in Greater Manchester, United Kingdom.


Promoting cycling, particularly as a way of getting to work and education, as a mode of transport that not only helps to reduce climate change emissions but also means getting fit, saving money and getting there on time. Since the opening advertising campaign, the volunteer campaigners involved have further developed the campaign, including starting the ‘Bike Friday’ monthly rides to work and the ‘Bike Fabulous’ cycling fashion show.

Title"Love Your Bike "
AgencyCreative Concern
AdvertiserManchester Friends of the Earth
Sustainability Themes Climate Change & Atmosphere, Education & Awareness, Transport
Date of First Publication 03/01/2006
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
TaglineBurn Calories, save time, get there on time.
Awards -Green Awards for Creativity in Sustainability , 2006 for Best Integrated Campaign under £100k
-Friends of the Earth Earthmovers Award , 2006 for Communicating Powerfully
Creative Team: Creative concern  ,  Rick  Ward ,  Modern designers 
Photographer: Graeme Cooper