Creative Gallery on Sustainability Communications

 

 
"Greening the Blue " For United Nations
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Description / Synopsis

Greening the Blue is a one-stop shop for UN staff and anyone else with an interest in making the UN more sustainable.

Context

The United Nations is a keen advocate of sustainability on the global stage, so it is critical that the organization practices what it preaches and reduces its own environmental impacts.

Philosophy/Solution

To engage UN staff on the issue of in-house sustainability.

Results

The campaign has been warmly received by UN staff and external parties. Over 1000 people follow the campaign on Facebook and another 1000 are fans of the Facebook campaign. In September 2010 the campaign won the prize for Best Website from the International Visual Communications Association.

Title"Greening the Blue "
Original Title"Greening the Blue "
URLwww.greeningtheblue.org
AgencyMartineau & Co
CityLondon
AdvertiserUnited Nations
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Energy, Ethical Business & CSR, Sustainable Development, Waste & Recycling
Date of First Publication 06/05/2010
Country of ProductionFrance
LanguageEnglish
TypeWeb Film
TaglineThe one-stop shop for UN staff and others with an interest in creating a more sustainable UN
Length130 seconds
Awards -IVCA Clarion Awards, 2010 for Best Website