Creative Gallery on Sustainability Communications

 

 
"Lipstick - Jaguar" For Conservação Internacional
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Description / Synopsis

The goal of the campaign is to show in a positive, clear and attractive manner the connection between man and nature, by raising awareness about the destruction of Brazilian natural habitats and fauna, as well as the mistreatment of animals.

Philosophy/Solution

It is a social duty to raise awareness about the importance of defending biodiversity - one which can be carried out by showing the connections between man and nature. Conservation International’s main aim is to promote human well-being and strengthen society in its responsibility and caring for nature, in order to maintain healthy ecosystems.

Results

Through this campaign the public can get to know what Conservation International has done to conserve biodiversity and learn more about the importance of man's connection with nature.

Title"Lipstick - Jaguar"
AgencyAgência Africa
CitySão Paulo
AdvertiserConservação Internacional
Sustainability Themes Biodiversity, Climate Change & Atmosphere, Education & Awareness
Date of First Publication N/A
Country of ProductionBrazil
LanguagePortuguese
TypePrint
TaglineWhen they speak, we listen.
Original TaglineA natureza fala, nos escutamos.
   
Account Director: Carlos D'avila ,  Cecilia Cilento
Account Executive: Bruno Park
Creative Team: Vinicius Bandeira ,  Gabriel Jardim ,  Flavio Waiteman
Photographer: Paige Thompson