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Context Gardens are places of refuge for Australians – they are a place for people to unwind and escape. In today’s environment, gardens need to be smart, coping with 10 year droughts, floods and extreme climates. After a long drought, water restrictions in many parts of Australia were lifted, meaning residents got back into gardening. | Philosophy/Solution The Savewater!® Alliance partnered with the Nursery & Garden Industry of Victoria to produce a series of TV advertisements, in order to encourage the Australian population to use water wisely when gardening. | | Title | "Desperate Houseplants - Overwater" | | URL | http://www.savewater.com.au/how-to-save-water/in-the-garden/savewater-smart-gardening-ads | | Agency | MWC Media | | City | Melbourne | | Advertiser | The Savewater!® Alliance | | Brand Name | Savewater!® |
| Sustainability Themes |
Consumption Patterns, Desertification & Drought, Education & Awareness, Freshwater, Lands, Soils, Forests & Mountains, Sustainable Development
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| Date of First Publication |
01/11/2010
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| Country of Production | Australia | | Language | English | | Type | Television | | Tagline | Don't overwater! | | Length | 29 seconds |
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