Description / Synopsis
The campaign was designed to get viewers to visit the Mission CO2 website, which encourages them to play an online game in order to learn more about energy and water efficiency.
After the success of the Mission H2O game, a new game including energy and water efficiency information was put together to educate high school students and new home builders and renovators on how to build and maintain a sustainable home.
As much of our target audience spent time in front of electronic media, it made sense to drive them to an online game where they could learn about energy and water efficiency.
The campaign resulted in over 19, 000 games played in the first year. The game has now been adopted in schools as part of their curriculum.
|Advertiser||The Savewater!® Alliance|
|Brand Name||Mission CO2 |
|| Climate Change & Atmosphere, Consumption Patterns, Desertification & Drought, Education & Awareness, Energy, Freshwater, Lands, Soils, Forests & Mountains
|Date of First Publication
|Country of Production||Australia|
|Tagline||Visit missionco2.com and together we can help save the environment!|