Description / Synopsis Roger, a clumsy and incompetent employee in a funeral home is fired. As he leaves his office depressed and ends up by a beach, he sees people picking up waste. The latter all seem to also have failed their responsibilities; and as they warmly welcome Roger, the message becomes clear: anyone can pick up litter.
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Context This advertisement is a part of the Ocean Initiatives 2011, the biggest education campaign regarding marine litter through the cleaning up of beaches, lakes and rivers all over Europe. |
| Title | "Clumsy " |
| URL | www.surfridercleanups.org |
| Agency | Young & Rubicam |
| City | Paris |
| Advertiser | Surfrider Foundation Europe |
| Sustainability Themes |
Education & Awareness, Lands, Soils, Forests & Mountains, Seas & Oceans, Waste & Recycling
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| Date of First Publication |
03/07/2011
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| Country of Production | France |
| Language | English, French & Spanish |
| Type | Television |
| Tagline | Picking up trash is something anyone can do. |
| Original Tagline | On est tous capable de ramasser les déchets. |
| Length | 30 seconds |
| Soundtrack/Song | Acapulco |
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| Account Executive: |
Brice Garçon
,
Aure Tessandier
,
Dorothée Mianet
,
Brigitte Trézéguét
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| Creative Team: |
Stéphane Santana
,
Eric Esculier
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