Description / Synopsis
Roger, a clumsy and incompetent employee in a funeral home is fired. As he leaves his office depressed and ends up by a beach, he sees people picking up waste. The latter all seem to also have failed their responsibilities; and as they warmly welcome Roger, the message becomes clear: anyone can pick up litter.
This advertisement is a part of the Ocean Initiatives 2011, the biggest education campaign regarding marine litter through the cleaning up of beaches, lakes and rivers all over Europe.
|Agency||Young & Rubicam |
|Advertiser||Surfrider Foundation Europe|
|| Education & Awareness, Lands, Soils, Forests & Mountains, Seas & Oceans, Waste & Recycling
|Date of First Publication
|Country of Production||France|
|Language||English, French & Spanish|
|Tagline||Picking up trash is something anyone can do. |
|Original Tagline||On est tous capable de ramasser les déchets. |