Description / Synopsis Global warming is not something abstract but a reality based on facts. This simple idea is what brought us to create these 3 layouts. |
Philosophy/Solution In order to draw public attention to these facts in a strong and direct way, we created this series of fans that stand for global warming. As they look like pieces of a pie chart (which tend to represent hard facts), they symbolize the impact global warming has on life on Earth. |
| Title | "Percentage - Twelve" |
| Original Title | "Evantaie - Doisprezece" |
| Agency | Centrade Saatchi & Saatchi Romania |
| City | Bucharest |
| Advertiser | Greenpeace CEE Romania |
| Sustainability Themes |
Climate Change & Atmosphere
|
| Date of First Publication |
26/03/2011
|
| Country of Production | Romania |
| Language | Romanian |
| Type | Print |
| Tagline | 12% of all bird species in the world are threatened with extinction because they can't adapt to the increasing temperatures. This is global warming. |
| |
|
| Account Manager: |
Liana Petrascu
|
| Art Director: |
Alina Zaharescu
|
| Copywriter: |
Jorg Riommi
,
Ana-maria Taralunga
|
| Creative Director: |
Jorg Riommi
|
| Print Producer: |
Vitalie Brega
|
){kind=link}