IFAW’s campaign tackles the wildlife trade issue and its consequences in a humorous way. If African wildlife is wiped out, there will be no more animals left for tourists to look at during safari trips.

Wildlife trade is an ongoing problem that endangers wildlife species. As it is a highly lucrative business, poaching numbers are steadily rising. Many tourists are unaware that buying wildlife souvenirs is mainly what keeps this business alive.

IFAW’s philosophy is to stop wildlife trade all together. It does so by raising awareness on the fact that buying wildlife “souvenirs” contributes to the extinction of species.