Creative Gallery on Sustainability Communications


"Jumbo" For IFAW (International Fund for Animal Welfare)
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Description / Synopsis

IFAW’s campaign tackles the wildlife trade issue and its consequences in a humorous way. If African wildlife is wiped out, there will be no more animals left for tourists to look at during safari trips.


Wildlife trade is an ongoing problem that endangers wildlife species. As it is a highly lucrative business, poaching numbers are steadily rising. Many tourists are unaware that buying wildlife souvenirs is mainly what keeps this business alive.


IFAW’s philosophy is to stop wildlife trade all together. It does so by raising awareness on the fact that buying wildlife “souvenirs” contributes to the extinction of species.

AgencySpringer & Jacoby Germany
AdvertiserIFAW (International Fund for Animal Welfare)
Sustainability Themes Biodiversity, Consumption Patterns, Education & Awareness, Tourism
Date of First Publication 08/03/2009
Country of ProductionGermany
LanguageGerman, English
TaglineIf they wanted to come, they would. Animals are not souvenirs.
Original TaglineWenn sie kommen wollten, würden sie es tun. Tiere sind keine Souvenirs.
Length45 seconds
Awards -New York Festival International Advertising Awards, 2009 (Silver) for Humor
-New York Festival International Advertising Awards, 2009 (Silver) for Animation Computer
-EPICA (Europe's Premier Creative Awards), 2009 (Winner (Gold)) for Public Interest
-New York Festival International Advertising Awards, 2009 (Bronze) for Best Use of Medium/TV
Account Manager: Steffen Behrends ,  Katharina Renne
Creative Director: Eskil Puhl
Director: Ismail Acar
Photographer: Ismail Acar