Creative Gallery on Sustainability Communications

 

 
"Monumental environment congress" For VR Finnish Railway Company
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Description / Synopsis

Well known statues have organized an international congress, because they are concerned about the climate change and sea level rise – as they can not swim. A Finnish representative finds a solution – probably by accident or even without noticing by himself.

Context

In December 2007 VR published 12 environmental promises, which it intends to fulfill by 2012. The film also brought to light the environmental program.

Philosophy/Solution

The stone men, four lamp holding statues at Helsinki central railway station, have played an important role in VR advertising for over ten years already. All Finnish people know these statues and associate them to VR. Overall, statues are perfect mannequins for environmental campaign, as they appear in town centres, in polluted air.

Results

In a survey performed after the campaign, 90 % of the Finnish considered VR the most environmental friendly public transport company. In addition to this VR´s corporate image improved and the market share of rail transport grew.

Title"Monumental environment congress"
Original Title"Patsaiden ympäristökongressi (in Finnish)"
URLvimeo.com/14114334
AgencyDynamo Advertising
CityHelsinki
AdvertiserVR Finnish Railway Company
Brand NameVR Finnish Railway Company
Sustainability Themes Education & Awareness, Transport
Date of First Publication 01/01/2008
Country of ProductionFinland
LanguageFinnish, English
TypeTelevision & Cinema
TaglineTrain. It´s that simple.
Original TaglineJuna. Yksinkertainen ratkaisu. (in Finnish)
Length50 seconds
Soundtrack/SongKPM467/6 Paths of Fate, composer: Paul Pritchard
Awards -Effie Awards Finland , 2008 (Bronze Effie)
-AdProfit competition , 2008 (The Best Campaign of the Year )
-Finnish TV Commercial Competition (Kuukauden Parhaat Sekunnit)
-Finnish TV Commercial Competition (Voitto)
-The Best of the Year Competition (Vuoden Huiput)
-CineRail international railway film festival , 2009 (Golden CineRail prize for Advertising Films.)
   
Account Director: Sanna Forsström-hack
Account Executive: Eila  Turunen
Art Director: Jyrki Poutanen
Copywriter: Vesa Kujala ,  Timo  Silvennoinen
Photographer: Dop jean noel  Mustonen
Production Company Producer: Grillifilms