Description / Synopsis
A pro-recycling film aimed at making people want to recycle.
Friends of the Earth ran a campaign to influence the UK Government’s bill on waste and recycling.
The battle of whether recycling is a desirable idea has been won in the minds of the public and yet there is a disconnect between knowing something is a good and acting upon that belief. We aimed to make people care about recycling for a reason beyond simply the environmental consequences.
Over 1 million views so far and a truly viral campaign. The film has been sued in many different contexts and to numerous audiences all with the same goal of changing people’s emotional response to recycling.
|Title||"A Love Story In Milk"|
|Original Title||"A Love Story In Milk"|
|Advertiser||Friends of the Earth|
|Product Name||Friends of the Earth|
|| Education & Awareness, Waste & Recycling
|Date of First Publication
|Country of Production||United Kingdom of Great Britain and Northern Ireland|
|Type||Television & Cinema|
|Tagline||The greatest every love story told in milk.|
|Soundtrack/Song||‘A Love Story In Milk’ Theme|
-Davey Awards, USA (Gold Award - Online Film) for Winner
-Young Directors Forum, 2011 (Winner)
-Maverick Movie Awards, 2011 (Nominated) for Best Cinematography
-Maverick Movie Awards, 2011 (Nominated) for Best picture
-IVCA Clarion Awards, 2011 (Winner) for Best Viral - Charity and Social Enterprise
-Maverick Movie Awards, 2011 (Winner) for Best Original Score