Description / Synopsis This campaign underlines the way we consume is generating a very large amount of waste. The supermarket displayed here is not a regular one, it’s just full of marine debris! |
Context “Supermarket” is the official campaign for Ocean Initiatives 2011: biggest eco citizen weekend in Europe – educational campaign regarding marine litter, through beach, lakes and rivers cleanups. |
| Title | "Supermarket " |
| Original Title | "Supermarché" |
| URL | www.surfridercleanups.org |
| Agency | Young & Rubicam |
| City | Paris |
| Advertiser | Surfrider Foundation Europe |
| Sustainability Themes |
Consumption Patterns, Waste & Recycling, Seas & Oceans, Education & Awareness
|
| Date of First Publication |
02/01/2011
|
| Country of Production | France |
| Language | English |
| Type | Print |
| Tagline | Everything must go. |
| Original Tagline | Il n’y a pas de petite pollution. |
| |
|
| Account Director: |
Les six
|
| Account Executive: |
Aure Tessandier
,
Brigitte Trézéguet
|
| Creative Team: |
Gregory Jeanjacquot
,
Nicolas Gerard
|
| Others: |
Mécanique générale, baptiste massé.
|
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