Creative Gallery on Sustainability Communications


"Tyre" For Surfrider Foundation Europe
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“Little waste” is the official campaign for Ocean Initiatives 2010: biggest eco citizen weekend in Europe – educational campaign regarding marine litter, through beach, lakes and rivers cleanups.

Original Title"Pneu"
AgencyYoung & Rubicam
AdvertiserSurfrider Foundation Europe
Sustainability Themes Seas & Oceans, Sustainable Development
Date of First Publication 01/02/2010
Country of ProductionFrance
TaglineIn the sea there’s no such thing as a litter bit of rubbish.
Original TaglineIl n’y a pas de petite pollution.
Awards -Epica, 2010 (Gold) for Photo
Account Director: Les six 
Account Executive: Nicolas Gobert
Creative Team: Sébastien Guinet ,  Julien  Hérisson ,  Josselin  Pacreau ,  Felipe Machado
Photographer: Ben Stockley