Creative Gallery on Sustainability Communications


"Can " For Surfrider Foundation Europe
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Description / Synopsis

This campaign puts the emphasis on the waste itself. These pieces of litter are taken at the surface of the sea. They look bigger underwater due to the zooming-in effect of the liquid, implying that their impact is way more harmful in the sea than anywhere else.


“Little waste” is the official campaign for Ocean Initiatives 2010: biggest eco citizen weekend in Europe – educational campaign regarding marine litter, through beach, lakes and rivers cleanups.

Title"Can "
Original Title"Canette"
AgencyYoung & Rubicam
AdvertiserSurfrider Foundation Europe
Sustainability Themes Seas & Oceans, Sustainable Development
Date of First Publication 01/02/2010
Country of ProductionFrance
TaglineIn the sea there’s no such thing as a litter bit of rubbish.
Original TaglineIl n’y a pas de petite pollution.
Awards -Epica, 2010 (Gold) for Photo
Account Director: Les six 
Account Executive: Nicolas Gobert
Creative Team: Sébastien Guinet ,  Julien Hérisson ,  Josselin Pacreau ,  Felipe Machado
Photographer: Ben Stockley