Creative Gallery on Sustainability Communications

 

 
"A Lot On Your Plate" For Do The Green Thing
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Description / Synopsis

Fuzzy felt meets parma ham in this all-edible table tableau depicting the protein-fuelled journey across a dinner plate that would make Henry VIII blush. Whichever way you slice it, it's better to go Easy on the Meat. Shot using a complex array of skateboards and prime cuts.

Context

Do the Green Thing is an environmental movement (and registered charity) that uses Creativity vs. Climate Change. We provide an inspirational feed of creative ideas, campaigns and products that inspire people to lead a greener life. With the help of brilliant creativity and inspiring stories from contributors and members around the world, Do The Green Thing’s mission is to reframe greener living as smart, sexy, fashionable and fun and something worthwhile on its own terms.

Philosophy/Solution

We use award winning videos, inspiring stories and creative campaigns to encourage people to take simple actions that can make a real difference.

Results

People from 208 countries/territories have tuned into Green Thing over 7.5m times, saving well over 1m tonnes of CO2.

Title"A Lot On Your Plate"
URLwww.dothegreenthing.com/content/a_lot_on_your_plate
AgencyDo The Green Thing
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Education & Awareness, Consumption Patterns, Food
Date of First Publication 25/06/2012
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypeWeb Film
TaglineEasy on the Meat
Length51 seconds
Soundtrack/SongEloise Ramchandani and Friends
   
Creative Team: Michael  Wright ,  Richard Laing ,  Joe Stephenson ,  Daniel  Lapaine ,  Christian Carlsson