Creative Gallery on Sustainability Communications

 

 
"Shan Shui - Industrial Pollution" For CEPF (China Environmental Protection Foundation)
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Description / Synopsis

Beautiful Chinese landscape paintings if you look from afar, but look closely and they are neither mountains nor streams, but high rises, industrial buildings and modern transportation. The China Environmental Protection Foundation wanted to alert people with these beautiful but impactful images, that if we don't take actions to reduce pollution, there will be a day when none of these beautiful landscapes will still exist.

Context

A collaboration with young Shanghainese artist, Mr. YANG Yong Liang.

Philosophy/Solution

To create awareness

Results

Ordinary citizens started to pay attention to their daily living environment. The campaign also raised questions about all the constructions that have improved their lives. Are they doing damage to the environment? How do we keep it clean for future generations?

Title"Shan Shui - Industrial Pollution"
URLhttp://www.cepf.org.cn/
AgencyJWT Shanghai
CityShanghai
AdvertiserCEPF (China Environmental Protection Foundation)
Sustainability Themes Climate Change & Atmosphere, Education & Awareness
Date of First Publication 01/01/2008
Country of ProductionChina
LanguageChinese
TypePrint
TaglineLet the hills be hills and the rivers be rivers
Original Tagline还我山水
   
Account Executive: Betty Tsai
Art Director: Lillie  Zhong ,  Yang yong Liang
Copywriter: Jacqueline  Ye ,  Rafael  Freire
Creative Director: Yang Yeo
Designer: Sean Tang
Illustrator: Yang yong Liang
Photographer: Shen Tao ,  Yang yong Liang
Print Producer: Liza Law ,  Joseph Yu