Creative Gallery on Sustainability Communications


"Nature's Giving Up - Rabbits" For CEPF (China Environmental Protection Foundation)
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Description / Synopsis

Things are getting so bad that animals are giving up and taking their own lives.


Birds are falling out of the sky and whales and dolphins are washing up on our shores. Is this a sign that nature is simply giving up? Have we pushed nature too far?


To make people more aware of the damage we are doing to our planet and the environment.

Title"Nature's Giving Up - Rabbits"
AgencyOgilvy & Mather
CityHong Kong
AdvertiserCEPF (China Environmental Protection Foundation)
Sustainability Themes Biodiversity, Education & Awareness
Date of First Publication N/A
Country of ProductionHong Kong Special Administrative Region of China
LanguageEnglish / Chinese
TaglineGoodbye Cruel World
Awards -Adstars, 2012 (Gold)
Account Director: Tak chi Lee
Account Executive: Tak chi Lee
Creative Team: Simon Handford ,  Sandy  Chan ,  Alvin Lim ,  Richard Sorensen ,  Sonny Tjahjadi ,  Jason Pan