Creative Gallery on Sustainability Communications

 

 
"We can do more" For Grønt Punkt Norge (Green Dot Norway)
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Description / Synopsis

A musical skit to encourage recycling, particularly of beverage cartons and carton packaging.

Context

The producer responsibility system enables Green Dot Norway to advertise for recycling.

Philosophy/Solution

Through humour we remind people to recycle their cartons (and plastic packaging). We used famous norwegian celebrities, but not while preaching a certain morality or pointing fingers. We feature a memorable, catchy tune.

Results

3,5 minute long musical skit, shortened to 90, 60 and 4x30 sec for TV and cinema use.

Title"We can do more"
URLhttp://www.youtube.com/watch?v=hHKdpkSQE5k
AgencyAlexander Reklamebyrå
CityOslo
AdvertiserGrønt Punkt Norge (Green Dot Norway)
Sustainability Themes Education & Awareness, Waste & Recycling
Date of First Publication 20/03/2012
Country of ProductionNorway
LanguageNorwegian
TypeTelevision
TaglineA small step for you, a giant leap for the environment
Original TaglineEt lite løft for deg, et stort løft for miljøet
Length219 seconds
Soundtrack/SongMade specially for the campaign : We Can Do More
   
Account Director: Marius  Wold
Account Executive: Frederik Pryser
Agency Producer: Ying Hau
Music: Lars Bleiklie devik
Photographer: Karl erik Brøndbo
Production Company Producer: Christian Løchster ,  Ole  Martin hafsmo