Creative Gallery on Sustainability Communications


"We can do more" For Grønt Punkt Norge (Green Dot Norway)
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Description / Synopsis

A musical skit to encourage recycling, particularly of beverage cartons and carton packaging.


The producer responsibility system enables Green Dot Norway to advertise for recycling.


Through humour we remind people to recycle their cartons (and plastic packaging). We used famous norwegian celebrities, but not while preaching a certain morality or pointing fingers. We feature a memorable, catchy tune.


3,5 minute long musical skit, shortened to 90, 60 and 4x30 sec for TV and cinema use.

Title"We can do more"
AgencyAlexander Reklamebyrå
AdvertiserGrønt Punkt Norge (Green Dot Norway)
Sustainability Themes Education & Awareness, Waste & Recycling
Date of First Publication 20/03/2012
Country of ProductionNorway
TaglineA small step for you, a giant leap for the environment
Original TaglineEt lite løft for deg, et stort løft for miljøet
Length219 seconds
Soundtrack/SongMade specially for the campaign : We Can Do More
Account Director: Marius  Wold
Account Executive: Frederik Pryser
Agency Producer: Ying Hau
Music: Lars Bleiklie devik
Photographer: Karl erik Brøndbo
Production Company Producer: Christian Løchster ,  Ole  Martin hafsmo