Creative Gallery on Sustainability Communications


"Infinity - Fish" For Earth Day Canada
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Description / Synopsis

The infinity symbol, with a break in it caused by a type of human intervention, was used to illustrate that resources we take for granted as unlimited are or could be negatively impacted by the actions of humans.


Human consumption and actions have a major, often negative, impact on the health of the environment..


To inspire people to educate themselves on the issues and become active participants in addressing them.

Title"Infinity - Fish"
AgencyDDB Canada
AdvertiserEarth Day Canada
Sustainability Themes Agriculture & Fisheries, Biodiversity, Consumption Patterns, Education & Awareness
Date of First Publication 01/01/2012
Country of ProductionCanada
TaglineIt doesn't have to end like this
Account Executive: Reshma Lalany
Art Director: Loretta  Lau
Associate Creative Director: Paul Riss ,  Adam Baily
Copywriter: Jordana Rapuch
Creative Director: Denise  Rossetto ,  Todd Mackie
Illustrator: Kareena Zerefos