Creative Gallery on Sustainability Communications

 

 
"Save the mountain! - Choking snowman" For Mountain Riders
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Description / Synopsis

Mountain Riders has been working since 2001 for the promotion of sustainable development throughout France's mountain territories. We aim to work with both the public and private sectors as well as the nearly 20 million skiers, snowboarders and tourists that come to the Alps every year, to set up concrete and sustainable actions. Our philosophy : inform, don't lecture, work with everyone, and make change a positive process by creating the space for proposals of potential solutions and concrete actions.

Context

We note an increase in the sustainable development awareness among tourists, but there is a real need of support to encourage action. The spring cleaning season is a good way to do this.

Philosophy/Solution

Mountain Riders organizes, each year, a spring cleaning season in the mountain. The main objectives of the campaign is to increase the number of volunteers as well as awareness raising about the negative impacts of trash.

Results

7000 volunteers signed up for the clean-up day.

Title"Save the mountain! - Choking snowman"
Original Title"Sauvons la montagne!"
URLwww.mountain-riders.org
AgencyPublicis Conseil
CityParis
AdvertiserMountain Riders
Sustainability Themes Education & Awareness, Tourism, Waste & Recycling
Date of First Publication 04/01/2012
Country of ProductionFrance
LanguageFrench and English
TypePrint
TaglineSave the Mountain!
Original TaglineSauvons la Montagne!