Creative Gallery on Sustainability Communications


"The new Predator " For Maud Fontenoy Foundation
Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Description / Synopsis

Everywhere on earth, in all the oceans, species are threatened by a new predator that could be named Plasticum indestructibilum and might look like a fish composed of garbage.


Maud Fontenoy is a well known French sailor who witnessed the disaster that trash pollution is causing in the oceans (including the 8th continent of garbage in the Pacific Ocean).


Her foundation aims at increasing public awareness and more specifically youth awareness of this threat. That is why it organises a beach clean-up operation each summer.

Title"The new Predator "
Original Title"Le nouveau Prédateur"
AgencyBETC Euro RSCG
AdvertiserMaud Fontenoy Foundation
Sustainability Themes Education & Awareness, Seas & Oceans, Waste & Recycling
Date of First Publication 09/09/2009
Country of ProductionFrance
TaglineLet’s all clean our beaches with Maud Fontenoy
Original TaglineTous au nettoyage des plages avec Maud Fontenoy
Length35 seconds
Account Director: Catherine Emprun
Account Executive: Félicie Roger
Creative Team: Sophie Anduze ,  Jean-michel Alirol ,  Dominique Marchand
Production House: Planktoon  ,  Stink