Creative Gallery on Sustainability Communications

 

 
"The new Predator " For Maud Fontenoy Foundation
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Description / Synopsis

Everywhere on earth, in all the oceans, species are threatened by a new predator that could be named Plasticum indestructibilum and might look like a fish composed of garbage.

Context

Maud Fontenoy is a well known French sailor who witnessed the disaster that trash pollution is causing in the oceans (including the 8th continent of garbage in the Pacific Ocean).

Philosophy/Solution

Her foundation aims at increasing public awareness and more specifically youth awareness of this threat. That is why it organises a beach clean-up operation each summer.

Title"The new Predator "
Original Title"Le nouveau Prédateur"
URLwww.maudfontenoyfondation.com
AgencyBETC Euro RSCG
CityParis
AdvertiserMaud Fontenoy Foundation
Sustainability Themes Education & Awareness, Seas & Oceans, Waste & Recycling
Date of First Publication 09/09/2009
Country of ProductionFrance
LanguageFrench
TypeTelevision
TaglineLet’s all clean our beaches with Maud Fontenoy
Original TaglineTous au nettoyage des plages avec Maud Fontenoy
Length35 seconds
   
Account Director: Catherine Emprun
Account Executive: Félicie Roger
Creative Team: Sophie Anduze ,  Jean-michel Alirol ,  Dominique Marchand
Production House: Planktoon  ,  Stink