Description / Synopsis Several posters emphasize key facts which demonstrate the usefulness of oceans to human life. |
Context Maud Fontenoy is a well known French sailor who witnessed the disaster that trash pollution is causing in the oceans (including the 8th continent of garbage in the Pacific Ocean). |
Philosophy/Solution Her foundation aims at increasing public awareness of ocean protection. Rather than scaring people with facts about the different threats to oceans, the foundation wanted to show the positive aspects of the sea in human development, growth and lives. |
| Title | "Maud Fontenoy “Raise Awareness” Outdoor - Population" |
| Original Title | "Campagne d’affichage et de sensibilisation Maud Fontenoy - Population" |
| URL | www.maudfontenoyfondation.com |
| Agency | BETC Euro RSCG |
| City | Paris |
| Advertiser | Maud Fontenoy Foundation |
| Sustainability Themes |
Consumption Patterns, Education & Awareness, Food, Seas & Oceans
|
| Date of First Publication |
08/01/2012
|
| Country of Production | France |
| Language | French |
| Type | Poster |
| Tagline | Let’s protect our oceans |
| Original Tagline | Protégeons nos océans |
| |
|
| Account Director: |
Catherine Emprun
|
| Account Executive: |
Alexandra Penel
|
| Creative Team: |
Sophie Anduze
,
Pascal André
,
Landry Stark
|
| Production House: |
Betc
|
){kind=link}