Creative Gallery on Sustainability Communications

 

 
"Love Food Hate Waste " For WRAP
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Description / Synopsis

Love Food Hate Waste aims to raise awareness of the issue of food waste and offer simply. easy ways for us all to make the most of the food we buy, waste less, save money and help the environment

Context

WRAP carried out ground breaking research in 2006/07 looking at the amount of food we waste in the UK combined with the reasons we give as to why we waste it. This analysis showed the huge challenge ahead of us and triggered the need for a consumer focused campaign, working alongside technical challenges in the retail environment to make it easier for consumers to waste less

Philosophy/Solution

To reduce the environmental impact of food and drink waste, through changing attitudes, behaviours, products and services that lead to less consumer food and drink waste.

Results

Between 2006/07 when we started work on the issue and 2010 UK consumers have wasted 1.1 million tons LESS food a year

Title"Love Food Hate Waste "
URLwww.lovefoodhatewaste.com
AgencyTiny Dog
CityLondon
AdvertiserWRAP
Brand NameLove Food Hate Waste
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Food, Sustainable Development, Waste & Recycling
Date of First Publication 03/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypeWeb Film
Length38 seconds