Description / Synopsis
To encourage people to protect our oceans and highlight that the oceans produce 50% of our oxygen
Greenpeace launched an appeal for people to become Ocean Defenders and help preserve the health and wealth of our oceans.
Encourage people to protect our oceans by signing up to become an "Ocean Defender"
125,000 new Ocean Defenders. Multiple unsolicited posts on YouTube and other blogs allowing campaign to create its own reach.
|Agency||Paragon Marketing Communications|
|| Biodiversity, Climate Change & Atmosphere, Education & Awareness, Seas & Oceans
|Date of First Publication
|Country of Production||New Zealand|
|Tagline||Take a moment. Take a breath. Half of the oxygen we breathe comes from our oceans. Keep our oceans alive.|
-Cannes Lions International Festival of Creativity (Bronze) for Public Awareness Messages
-The New York Festivals International Advertising Awards in All Media, 2007 (Gold World Medal) for Direct responses
-The New York Festivals International Advertising Awards in All Media , 2007 (Gold World Medal) for Environmental Issues
-The New York Festivals International Advertising Awards in All Media, 2007 (Gold World Medal) for Cinema Commercials
-IAA Responsibility Awards, 2008 (bronze) for Film Environment