Description / Synopsis
The subject of this campaign are the new mobilities: all the innovative means to move in town in view of environment, economy and lifestyle.
That specific visual has for value to promote the actions of the Region regarding transportations of goods by waterway.
The tone for the campaign had to be participative and human and it had to showcase partnership.
The Region wanted a new positioning for its communication. With the input of the agency, it has been decided to define the Region as an “accelerator of transition and conversion” in order to give back the credit to the inhabitants of Île-de-France.
The main objective of the campaign was double: inform the citizens in order to change their habits and an objective of changing the image to place the Region as the main regional player for change.
A survey has been made to see the agreement and the impact of the campaign and the results was excellent for an institutional communication campaign:
72% of the tested persons have enjoyed this campaign
92% of these persons declared that this specific visual (the barge) is completely understandable.
|Title||"The new mobilities"|
|Original Title||"Les nouvelles mobilités"|
|Advertiser||Région île de France|
|| Climate Change & Atmosphere, Energy, Sustainable Development, Transport
|Date of First Publication
|Country of Production||France|
|Tagline||Here, we reduce pollution without making any wave|
|Original Tagline||Ici, on réduit la pollution sans faire de vagues|
Pascal Le marc