Description / Synopsis
To promote a website filled with tips on living green (livegreen.ca), we created an image of a tree riding a bike.
The City of Toronto created the livegreen.ca website to encourage Torontonians to do whatever they can to protect and respect the environment and to promote sustainable lifestyles.
We took a whimsical, humorous approach to a serious story, rather than being preachy as so many environmental messages can be. We did not want to make it feel like City Hall was telling people what to do, so much as gently suggesting to them.
Behaviour change is a long term prospect.
|Advertiser||City of Toronto Works and Emergency Services|
|Brand Name||Livegreen Toronto |
|Product Name||Livegreen Toronto website|
|| Education & Awareness, Transport, Sustainable Development, Climate Change & Atmosphere
|Date of First Publication
|Country of Production||Canada|
|Tagline||Resources, rebates and tips at livegreentoronto.ca|
|Chief Creative Officer: