Creative Gallery on Sustainability Communications

 

 
"Plug Out" For Do The Green Thing
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Description / Synopsis

Illustrator and world famous monsterist Pete Fowler wanted to inspire people to live a life less electrical with his poster: “I was on a train recently and I noticed that every passenger had an electric device plugged in and I thought it was insane. Gadgets are great but oh my god we’re consuming so much power, let’s pull back a little bit. Synthesizers and audio equipment and all the wires that come out of them are great, but it’s also nice to show a world with acoustic sound and natural light. I think everyone should plug out their synth for an hour and strum an acoustic guitar.”

Context

American kids now spend more than 7.5 hours every day using an electronic device – which is bad for the environment and their brains.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Plug Out"
URLdothegreenthing.com/posters/petefowler/
AgencyPete Fowler
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Energy
Date of First Publication 28/02/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineFight the power
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Pete Fowler