Creative Gallery on Sustainability Communications

 

 
"Hot" For Do The Green Thing
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Description / Synopsis

Photographer Dean Chalkley’s aim was to get people turning off the heating and pulling on a jumper instead. “I find it so strange when people turn up the heating rather putting another a layer like a jumper. Jumpers are better than heating – they can make you really nice and hot. I’ve got one on now actually and I’m really toasty.” “To make the point in a fun and impactful way, I wanted to make a jumper that was extraordinary so we found Korina Kyriakou, a jumper maker extraordinaire, and she designed and knitted something a little crazy for the shoot.” “The guy wearing the jumper is Gideon, and he’s not only temperature hot, he looks hot too. I think Gideon will get lots of fan mail and his temperature will rise even more. He may even have to take a few layers off.” “We did the shoot with no artificial light by the way, just reflecting light from the windows. We did the green thing!”

Context

A light long-sleeved sweater is generally worth about 2 degrees F in added warmth, while a heavy sweater adds about 4 degrees F.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Hot"
URLdothegreenthing.com/posters/deanchalkley/
AgencyDean Chalkley
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Education & Awareness, Energy
Date of First Publication 21/03/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineJumpers on
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Dean Chalkley