Creative Gallery on Sustainability Communications


"The same as oil" For Do The Green Thing
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Description / Synopsis

Artist and illustrator Andrew Rae wanted to convince people to choose tap water by highlighting the sheer madness that is mineral water. “It bugs the hell out of me how many mineral water bottles are clogging up the oceans and being transported around the world when water is readily available from any tap. Stupid!”


More than 25% of bottled water comes from a municipal water supply – the same place tap water comes from.


Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.


In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"The same as oil"
AgencyAndrew Rae
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Education & Awareness, Consumption Patterns, Freshwater
Date of First Publication 16/03/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
TaglineNo to mineral, yes to tap
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Andrew Rae