Creative Gallery on Sustainability Communications

 

 
"Waste To Wonderful" For Do The Green Thing
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Description / Synopsis

In a small Brazilian village, artist and photographer Mel Duarte came across this great example of turning an old thing into a new thing. “I really like the idea of creative recycling, and hope to inspire people with the potential it offers. With this in mind, I took the chance when I was in a little town in Bahia, Brazil, called Serra Grande, to wander through the village looking for something that could express this idea. That’s how I came across the recycled toilet bowl – it’s such a lovely example of how waste can be turned into something funny and beautiful.”

Context

The average household in the UK produces more than a tonne of waste every year.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Waste To Wonderful"
URLdothegreenthing.com/posters/melduarte/
AgencyMel Duarte
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Education & Awareness, Consumption Patterns, Waste & Recycling
Date of First Publication 16/03/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineFrom waste to wonderful
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Mel Duarte