Description / Synopsis
You don't have to go to the ends of the Earth to save the rainforest. Just Follow the Frog!
The showcase piece of the 2012 Follow the Frog week for the Rainforest Alliance.
Attempting to get consumers to be more aware of the choices they make when purchasing food and goods.
Nearly 5 million organic views on YouTube and significant increased awareness in the Follow the Frog seal on consumer products with a high level of engagement via comments and articles.
|Title||"Follow the Frog"|
|Original Title||"Follow the Frog"|
|Advertiser||The Rainforest Alliance|
|Brand Name||Rainforest Alliance|
|Product Name||Follow the Frog|
|| Climate Change & Atmosphere, Consumption Patterns, Desertification & Drought, Education & Awareness
|Date of First Publication
|Country of Production||United States of America|
|Tagline||You don’t have to go to the ends of the earth…just follow the frog.|
|Soundtrack/Song||Follow the Frog original composition|
-Epica Awards, 2012 (Gold) for Public Interest
-Telly Award, 2013 (Silver) for Online / Internet Commercial
-People's Telly Award, 2013 (Silver) for Commercial or Mktg Piece
-Communicator Award , 2013 for Online Video: Non-Profit
-EthicMark Award Nominee, 2013 (Nominee)
-TED Ads Worth Spreading, 2013
-DoGooder Award , 2013 for Best Non-Profit Video
-Webby Nominee , 2013 (Nominee) for Public Service & Activism
-AICP Nominee , 2013 (Nominee) for Editing and Copywriting
-AICP Next Award , 2013 for Cause Marketing
-Bronze Lion, 2013 for Short Form Internet Film