Creative Gallery on Sustainability Communications

 

 
"Follow the Frog" For The Rainforest Alliance
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Description / Synopsis

You don't have to go to the ends of the Earth to save the rainforest. Just Follow the Frog!

Context

The showcase piece of the 2012 Follow the Frog week for the Rainforest Alliance.

Philosophy/Solution

Attempting to get consumers to be more aware of the choices they make when purchasing food and goods.

Results

Nearly 5 million organic views on YouTube and significant increased awareness in the Follow the Frog seal on consumer products with a high level of engagement via comments and articles.

Title"Follow the Frog"
Original Title"Follow the Frog"
URLwww.rainforest-alliance.org/multimedia/followthefrog2012
AgencyWander
CityLos Angeles
AdvertiserThe Rainforest Alliance
Brand NameRainforest Alliance
Product NameFollow the Frog
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Desertification & Drought, Education & Awareness
Date of First Publication 16/09/2012
Country of ProductionUnited States of America
LanguageEnglish
TypeWeb Film
TaglineYou don’t have to go to the ends of the earth…just follow the frog.
Length189 seconds
Soundtrack/SongFollow the Frog original composition
Awards -Epica Awards, 2012 (Gold) for Public Interest
-Telly Award, 2013 (Silver) for Online / Internet Commercial
-People's Telly Award, 2013 (Silver) for Commercial or Mktg Piece
-Communicator Award , 2013 for Online Video: Non-Profit
-EthicMark Award Nominee, 2013 (Nominee)
-TED Ads Worth Spreading, 2013
-DoGooder Award , 2013 for Best Non-Profit Video
-Webby Nominee , 2013 (Nominee) for Public Service & Activism
-AICP Nominee , 2013 (Nominee) for Editing and Copywriting
-AICP Next Award , 2013 for Cause Marketing
-Bronze Lion, 2013 for Short Form Internet Film
   
Account Director: Aaron Weber
Account Executive: Aaron Weber
Creative Team: Max Joseph ,  Aaron Weber
Photographer: Max Joseph