Creative Gallery on Sustainability Communications


"Be a gentleman" For Do The Green Thing
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Description / Synopsis

The work of interactive designer and architect Jason Bruges is always intriguing and thoughtful. He built us a brilliant domestic intervention by hacking a switch to transform it into a well-spoken gentleman who thanks us each time we flick the lights off in an empty room.


Leaving one light on for one day only wastes a fractional amount of electricity and might only cost you a few coppers. However, if you make a bad habit of it and leave multiple lights on every day for the rest of your life, we’re wasting thousands of pounds, not just a couple of pennies.


Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.


In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Be a gentleman"
AgencyJason Bruges
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Education & Awareness, Energy, Consumption Patterns
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
TaglineA gentleman turns off the light
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Jaons Burges