Creative Gallery on Sustainability Communications

 

 
"Buy nothing" For Do The Green Thing
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Description / Synopsis

Copywriter Hayden Adams was inspired by Buy Nothing Day and has created a poster that encourages us to resist the seductive powers of sales prices and enjoy the free pleasures in life that don’t carry an environmental cost. “I enjoy giving and receiving gifts at Christmas, but the Black Friday weekend encourages over-consumption. People trample over each other to buy more and more gifts, and it comes at a massive cost to the planet. This is especially sad when most of us still have unused and under-loved gifts from years past. So, with this poster, I’m hoping more people will join the movement to buck the trend and not spend.”

Context

Pollution from production and unnecessary waste are all a part of the cycle of over-consumption. 20% of the world’s population are using 80% of the world’s resources, and that’s not good for 100% of us.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Buy nothing"
URLdothegreenthing.com/posters/haydenadams/
AgencyHayden Adams
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Waste & Recycling
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineBuy nothing
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Hayden Adams