Creative Gallery on Sustainability Communications

 

 
"Roast Beef" For Do The Green Thing
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Description / Synopsis

The last poster in Hiromi Suzuki’s anti-meat series puts the carbon cost of roast beef into perspective. “Japan is the world biggest buyer of beef but isn’t a top player when it comes to producing beef. Imported beef comes from all over the world to feed steak-hungry consumers in Japan, yet the small price they are paying doesn’t match the large cost to the environment.”

Context

We are slow-cooking, spit-roasting and char-grilling like the world is about to end. If we are all a little more careful about our meat consumption, we won’t wreck the ozone layer and the world won’t end any time soon.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Roast Beef"
URLdothegreenthing.com/posters/hiromisuzuki3
AgencyHiromi Suzuki
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Agriculture & Fisheries, Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Food
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineEasy on the meat
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Hiromi Suzuki